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Mens Designer Underwear
Mens Designer Underwear
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Ranked as one of the world’s leading menswear brands, Armani is an Italian luxury fashion which has a faithful male following who appreciate the clean, tailored lines of each collection. Giorgio Armani formed his company in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with the business making an annual turnover of $1.6 billion, and a Giorgio enjoying a personal fortune of $5.3 billion. Innovative and future forward, Armani was the first designer to ban models with a body mass index (BMI) under 18.
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Bruno Banani is a German fashion company headquarter in Chemnitz. Born out of nothing Bruno Banani has quickly risen to become a cult brand all over the world. Bruno Banani's ideology can be described in a few short words, nonconformist, undogmatic, cosmopolitan, keen to experiment, surprising and polarising.
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CK is a popular for its mad style amongst most fashion conscious guys. From sportswear, to denim and underwear, the CK brand is iconic and has made huge strides in the world of designer brands. Think of the fragrance line alone – ‘Eternity’, ‘Obsession’ and ‘CK One’ – each a stand-alone brand in itself. Calvin Klein’s underwear business, promoted in the 1990s with giant billboards showing images of pop singer “Marky Mark” – now actor Mark Warlberg – was so successful that the brand’s underpants became generally known as “Calvins” in everyday lexicon.
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Vibrant, bred in Italy and a firm favorite with men around the world, Diesel’s clothing is aimed at the young adult market, particularly its jeans, but the brand can now be found on everything from underwear to fragrance.
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Recently celebrating 20 years of design, the original brand was founded by Domenico Dolce and Stefano Gabbana, and is more formal and ‘timeless’ than it’s younger, more flamboyant little brother D&G – a slightly more casual line that follows an urban inspiration and attempts to set trends rather than follow them. The design house describes itself as “new luxury, authentic and unconventional – a style that expresses new forms of elegance, presenting itself as a modern classicism” and is known for its geometric and dark approach to fashion.
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Hom is recognised for its avant-garde designs and highly fashionable, sexy styling. Since it’s launch, Hom has led the men’s underwear and swimwear markets introducing revolutionary fabrics and innovative designs whilst keeping it’s trademark comfort.
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HUGO BOSS is a German fashion and lifestyle house based in Metzingen that specializes in high-end mens and womenswear. Hugo Boss has become a fashion behemoth, and its products can be found today at nearly 6,100 outlets in 110 countries and the parent company owns around 330 retail stores with another 1,000 stores run by its franchisees.
The HUGO BOSS offering comes in two core brands – ‘Boss’ with various lines and ‘Hugo’ that offer business appropriate clothing, everyday wear, shoes, bags, watches, and fragrances. The main line, Boss Black, is intended as mature fashion for both business and social events, while Boss Orange aims to target the opposite audience with bright colors, metal-coloured clothing, and everyday items made from high quality materials, such as full-length skirts, not commonly considered suitable for the business-casual workplace, made from 100% silk.
The company however has a chequered history – its founder Hugo Boss started his clothing company in 1924 in Metzingen, a small town south of Stuttgart. Forced into bankruptcy in 1930, Hugo set up a new business and in 1931 became a member of the Nazi party with whose support he prospered, supplying of uniforms to the SS and Hitler Youth. With the defeat of Germany in 1945, Boss was charged with being sympathetic to the Nazi cause, stripped of his voting rights, and fined 80,000 marks. He died in 1948 but his business survived, and so today, we enjoy the fruit of his labour.
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A luxury lifestyle brand like no other, Polo Ralph Lauren tops the men’s fashion brand charts (especially in the USA) in male wear. Ralph Rueben Lifshitz (aka Ralph Lauren) did not attend fashion school, but worked for Brooks Brothers as a salesman in the early sixties. In 1967, with the financial backing of a friend, Lauren opened a necktie store where he also sold ties of his own design, under the label “Polo.” In 1970, Ralph Lauren won the COTY Award for his menswear line. Around that same time he released a line of women’s suit that were tailored in a classic men’s style, which was when the first Polo emblem was seen. It was on the cuff of the women’s suit. Ralph Lauren, released Polo’s famous short sleeve mesh shirt with the Polo logo in 1972. It came out in 24 colors and soon became a classic. He also gained recognition for his design after he was contracted to provide clothing styles for the movie The Great Gatsby. The rest is history.
Today, Ralph Lauren is a US-based sought-out brand preferred by many men for its quality, design and chic, high-end fashion.
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